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BASIC TOYS, BETTER PLAY.
The selection of toys and the manner they are used while playing influence how a child meets her/his optimal learning potential during early developmental years. Playfully is a design thesis that focuses on promoting toys that stimulate a child’s mind, enhance creativity and encourages activity. Playfully's design solutions reflect its firm belief that toys aren’t an end in themselves, but rather a launchpad for the child’s imagination and ingenuity.