REBORN TO PLAY
The objective was to identify the essence of a dying or defunct brand, and then transforms it by providing a new direction. I chose Ideal Toy Company. It is a defunct American toy brand, one that began its journey with the launch of the iconic Teddy bear. The brand wanted to foster empathy in young boys and girls through the language of play.
Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.
Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.
Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu's millions of monthly readers.